22 Oct 2021 Business Insights

5 French Destinations to Promote to Travellers

With the red list now down to just a handful of countries, travel hasn’t looked this good for a long time. France is a country that’s always been popular with holidaymakers, and it’s seen an increase in demand since moving off the red list in August (2021). But which cities and regions should travellers visit? We’ve put together a list of popular places in France that you should think about promoting to customers. 🇫🇷🇫🇷🇫🇷

Paris 🥖

There was never any doubt that Paris would feature on this list. The capital of France is equally majestic as it is stylish, thanks to quintessential French buildings, iconic landmarks and the glimmering Seine, which runs through the city. Paris isn’t a particularly hard sell to travellers looking for a city break, especially if they come from the UK. That’s why it’s somewhere you should consider highlighting, reminding customers what’s waiting for them in a city known for its monarchy, revolution, revolt and artistic innovation. Tres bon.

Mont St-Michel, Normandy 🏰

Magical and mysterious, Mont St-Michel is located on an island in Normandy and is quite a sight. According to Celtic mythology, this architectural masterpiece is said to have been a sea tomb where the souls of the dead were sent. Today, it’s a holy site and a place given World Heritage status. Visitors can go on a tour with a guide and cross the sands when the tide is out or access via a bridge. Plenty of souvenir shops and eateries await along the Grande Rue leading to the majestical Mont St-Michel.

Provence 🌳🌳🌳

If you thought Tuscany was Europe’s pièce de résistance, then think again. Provence is filled with vibrant colours, including lavender fields and the flower fields surrounding the Notre-Dame de Sénanque Abbey. It’s a place of contrasts, too, with canoeing and climbing activities and picture-perfect villages with a strong community vibe and local festivities that offer a holiday experience like no other in France.

Nice 🐚

The capital of the Cote d’Azur, Nice conjures up Mediterranean delights with a soothing shoreline and romantic buildings. But don’t let its laid-back looks fool you – this is somewhere that works equally well for couples looking for a quiet getaway and holidaymakers who love to party. It’s both cultured and racy, with Nice town offering an array of restaurants, bars and nightclubs that go on until the early hours of the morning. Nearby Monaco and Caens also offer the chance to upsell road trip excursions with car hire.

Chamonix 🏔️

There’s a holiday for all occasions in France, including skiing adventures on the Alps. Chamonix is a legendary ski resort often referred to as the winter playground of the rich. If you deal in high-end holidays, get your customers excited about Chamonix and its breathtaking views of Mont Blanc and surrounding mountains. And even if they don’t fancy a skiing holiday, they can enjoy local sights and visit nearby mountain villages.

Paying for a French holiday in instalments

Whether it’s the sights of Paris or the slopes of Chamonix, offer your customers flexible finance and remove friction from the checkout process. With alternative payment methods like buy now, pay later (BNPL), travellers can spread the cost of their holiday and feel more confident about making a financial commitment, knowing they can pay it back with set instalments. We’re all eager to travel again, and BNPL helps unlock travel demand and give customers smarter ways to pay.

French vibes

France has long been a go-to destination from the UK, and now travellers can get reacquainted with this magical country. Whether it’s skiing on the slopes, wandering iconic cities or discovering coastal adventures, France is a country to cater to all tastes. Get your customers excited about a French adventure on their next trip abroad.