They say it’s all about location, location, location, but holidaymakers need options, options, options when it comes to travelling. That’s why travel brands offering a diverse mix of holidays will find themselves in an excellent position to cater to customer demand. But which trips should you offer travellers? We’ve put this guide together with five holiday types your customers will be interested in this year.
1) Outdoor adventures
There’s nothing quite like an outdoor adventure, especially for customers who are weary about Covid and being in enclosed spaces. Camping holidays soared by a whopping 500% throughout 2021, as an increasing number of travellers opted for the do-it-yourself, great outdoors holiday types.
Championing rural retreats and outdoor holidays is key in your marketing efforts and can boost the number of people booking holidays. Even as we head into winter, it’s expected that outdoor getaways will still retain their popularity – especially in countries with warmer climates.
2) City breaks
As normality returns, so too will traditional holiday types. And as we head into the cooler months, the city break is ready to reclaim its crown as one of the most popular types of getaways available. Travel restrictions are easing, especially around Europe, which means visiting great cities like Rome, Paris, and Barcelona is on the cards again.
For savvy travel brands, that means ramping up the marketing efforts and encouraging customers to book a city break abroad. Short-haul trips to Europe are up by more than 30% this year, with travellers excited to get out there and start exploring cities again.
3) Winter sun
Toasty trips abroad to European cities might be increasing in demand, but there will always be holidaymakers searching for some winter sun. Islands in the Caribbean are proving to be particularly popular at the moment, with sun-seekers looking for great autumn and winter deals to laze by the beach.
Closer to home in Europe, you can expect holidays in Spain and Greece to remain trendy as Brits make the most of the final few warmer days of the year. Greece, in particular, has proved to be popular since restrictions eased, and a trip to one of the Greek islands could very well be a holiday hit during the final months of the year.
There’s no doubting the popularity of staycations, with Brits holidaying closer to home throughout the pandemic. Even with travel restrictions lifted, don’t discount the importance of a domestic getaway.
Whether it’s a rural escape to the Lake District or visiting seaside locations across the UK, the staycation is a safe bet if you’re a travel brand looking to maximise winter holidays. Travel experts expect this type of holiday to carry on trending as we head into 2022.
Last but by no means least is the all-inclusive holiday. Along with some summer sun, all-inclusive packages are still in demand, especially when holidaymakers don’t plan on venturing too far away from the resorts.
Sought-after destinations like Dubai, Cyprus and Portugal have all maintained their status at all-inclusive hotspots. If the deal is right, travellers will jump at the chance to book a holiday where they pay for everything in one go. Focusing on all-inclusive holidays to see the year out could just be a smart way to increase business.
Flexible finance for flexible holidays
Customers are looking for more ways to pay for their holidays, be it a city break, staycation or some winter sun. With Fly Now Pay Later’s flexible finance, you can ensure that your customers feel empowered to book their next trip while spreading the cost.
Paying in instalments means they don’t need to fork out for their holiday in one go, and it will remove friction from the checkout stage. As a result, you can drive up basket sizes and help your customers book the trips they really want to experience.
Holiday options for your customers
Promoting the right type of holidays to your customers can get them in the mood for a getaway. By diversifying your offers and providing more options, you can get customers using your travel brand to book their next trip with confidence.