03 Jan 2022 Business Insights

Destinations to Excite Your Customers in the New Year

Christmas is over, and everyone’s turning their attention to the new year. Traditionally, this isn’t a period where jet setters pack their bags and trundle off on holiday: people don’t spend money straight after splurging during the festive season. Yet, that’s not to say there’s no travel whatsoever during these months. And as a travel brand, you can tap into the market of travellers looking to beat the January blues and fly away to a far-flung destination. With that in mind, here are the best countries to promote to customers in the new year.

Ski destinations ⛷️

Ski destinations

If any holiday type is still popular at the start of the year, it’s a skiing vacation. In Europe, the Alps of France and Switzerland are popular spots, with Zermatt and Chamonix among the favourites. In the US, Aspen and Breckenridge in Colorado are big hits. So go big on skiing destinations, reminding your customers what lies in wait for them if they decide to hit the slopes in the new year.

Spain 🇪🇸


Many January and February trips are last-minute decisions, with holidaymakers opting for a spontaneous getaway. And Spain is one of those countries where most travellers throw caution to the wind and go on a last-minute break. While a winter visit doesn’t offer the same experience as the summer months, tourists still get better weather than in the UK during this time of year. It’s also popular with anyone who seeks a quieter setting, as plenty of beachside towns shut up shop in the winter except for a few restaurants, cafes and shops. At first, this might seem counterproductive, but it is, in fact, a primary reason why many people flock to Spain in the winter. Therefore, keep the country in mind when highlighting your January destinations.

Staycation 🇬🇧


Travelling abroad might seem like a stretch too far for many people at the beginning of the year, but a short staycation could be on the cards instead. Since the pandemic, domestic holidays have exploded, with two-thirds of the UK planning a staycation instead of going abroad in 2021. While 2022 could signal the return of trips abroad becoming the preferred option, don’t write off a domestic getaway just yet. If your travel brand sells holidays around the UK, now is the time to highlight them and encourage those on the fence to book a trip to the Peak District, New Forest or one of the other many beautiful locations in the UK.

Barbados 🇧🇧


European countries like Spain might offer milder weather than the UK, but the blistering heat is found on the Caribbean islands. Barbados, in particular, can be a great holiday destination at the start of the year, especially for anyone seeking some winter sun. Bleached-white, powdery beaches await travellers, and the island is still a lively place to visit even in January. Tell your customers about the glamorous west coast with its five-star luxury hotels or St Lawrence Gap and the many rum bars waiting to entertain.

Panama 🇵🇦


Panama is a place that’ll make your jaw drop, from its photogenic beaches to Islas Secas, a remote, private archipelago just 20 miles off Panama’s shore. Everything is here, from luxury hotels to swimming pools with spectacular ocean views. Indulge and soak up the 30c-plus temperatures often found in January and February.

Travel better with Fly Now Pay Later ✈️

Give your customer the opportunity to spread the cost of their holidays over multiple payments with Fly Now Pay Later. With interest-free financial flexibility, they can beat the January blues and enjoy a holiday without breaking the bank. And you can eliminate financial frustration for last-minute shoppers while increasing average order value and boosting revenue as travellers book a holiday during the winter months of the new year.

A new year to remember

Giving your customers great holiday options in the new year can get them booking trips this January and February. Whether they’re speeding down a hill in their skis or are relaxing on a pristine beach in 30c heat, there’s a range of destinations ideal for a winter vacation.