20 Sep 2021 Business Insights

How to Refresh Your Travel Brand Without Spending a Fortune

Every now and then you might decide the time is right to refresh your travel brand. This means a new logo, a new website, and a new lick of paint for your company for most businesses. All of this, of course, is expensive and can cost your business well into the thousands. However, you don’t need to spend an arm and a leg to keep your travel brand feeling fresh. In this guide, we’ve put together some handy tips for how to refresh your travel brand without spending a fortune. So read on and spruce things up without breaking the bank.

Update product offers ✈️

Holidays, holidays, holidays. Trips abroad and at home are probably the crux of your business, so it’s not like you can (or should) completely change the product offering. You can, however, update the copy, change imagery (more on that in a bit) and generally update the way your products are displayed.

If you don’t currently offer alternative payment methods, why not consider updating how you let people pay for holidays? Allowing them to spread the cost with flexible finance lets you refresh the way customers pay by giving them the chance to spread the cost in instalments and make it easier to book a holiday.

Customer reviews ⭐

There’s nothing like new testimonials to showcase your brand and give it a fresh feel. Most companies display a written sentence or two from happy customers, but you can go one step further and film video testimonials to help increase engagement.

People are more likely to watch a video testimonial, and adding one to your website can give it a bit of a refresh as you update your brand. Plus, you’ll display important videos where people talk about why they loved booking a holiday with your brand.

Update your blog regularly ✏️

It might be tricky updating the main pages on your website all the time, but you don’t need to worry about those issues with a blog page. A regularly updated blog shows that you’ve got your finger on the pulse, and it keeps your website fresh.

A blog page also allows you to be a thought leader in your industry, offering customers insightful tips on everything from travel advice to the best places to go on holiday. The blog might not be a direct selling tool, but it gives you the chance to offer value to customers while keeping your website fresh in the process. And who knows? An exciting article about a great country might just be enough to convince someone to book a holiday with you.

Work with influencers 😎

An influencer can keep your brand feeling fresh without you needing to alter the company’s appearance. Many large and small brands work with influencers to give their business more relevance and keep it as part of the conversation.

While the top-level influencers cost an awful lot, micro-influencers who cater to very specific audiences won’t eat into your marketing budget anywhere near as much as the big guns. A good influencer can bring personality to your brand, keep you relevant across social media, and get more customers visiting your website or store.

Update the photography 📷

Sometimes simple updates like changing the photography on your website can give it an entirely fresh feel. If you haven’t changed your site for a while but don’t want a complete redesign, explore the idea of replacing some of the imagery.

Using new photos can inspire travellers who visit your website, especially if they are of sought-after holiday destinations. Changing imagery should be relatively straightforward. Just make sure that any new photos enhance the overall look and feel of your website and avoid using traditional stock photos where possible.

Use marketing tools 🔧

There are loads of inexpensive marketing tools online that can give your brand a boost. Use websites like SurveyMonkey to get customers taking part in online surveys – doing so will help keep you feel fresh and relevant with customers who are happy that you want their opinion.

It’s also worth exploring Google Analytics to better understand how people interact with your website. With the data available, you might spot promising trends that allow you to update certain aspects of your brand and appeal to a larger audience.

Don’t reboot, just refresh

You don’t need to spend thousands refreshing your travel brand. Instead, make small changes here and there that give the appearance of consistent change. Actions like writing regular blog posts, updating imagery and working with influencers can update your brand, keep you relevant while increasing appeal. That’s a winning method for reinvigorating your travel brand.